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#Facebook pixel check how to
#Facebook pixel check code

There will certainly be a crossover, but Facebook can provide you with a completely new audience and various experiences for promotions and ads that may perform differently. Google Analytics is great, and through audiences and remarketing, we can target people around the web.īut it’s not the only platform. Just like in Google Analytics, we can use that data to better justify our ad spend and better target future people. By using the Facebook Pixel, you will collect insightful data regarding actions and conversions that result from Facebook traffic. Why Should You Use Facebook Pixel?įacebook is a major social media platform that can drive a great deal of traffic to your website.

#Facebook pixel check how to

This sounds pretty great, right? Let’s talk a bit about why you should use the Facebook Pixel before we begin our walk-through of how to get the Facebook Pixel code, and how we can use GTM to implement it. You can choose from a list of standard events Facebook provides for you, or create your own custom events that are based on URL rules.

#Facebook pixel check code

To do this, you need to generate extra pixel code within Ads Manager. You can also track events – actions taken on your site – with the Facebook Pixel. Tying conversions back to your Facebook ads is not the only thing the Facebook Pixel can do.

Remarketing: Create custom audiences based on groups of users who came from certain ads or, for example, added a product to the cart but didn’t purchase to remarket to such audiences.

Optimization: After installation, you can set up automatic bidding to target people who are more likely to convert.

Conversion Tracking: Facebook pixel ties conversions on your site back to specific Facebook advertising users clicked through.

The default pixel will help you in three main areas:

The Facebook Pixel is just a pixel code that you generate within your Facebook Ads Manager account.

What Is Facebook Pixel?įacebook Pixel is an analytics tool that helps you measure the effectiveness of your Facebook marketing campaigns by understanding what users do on your site. Using Google Tag Manager (GTM) to help implement Facebook pixels will help you consistently and easily track conversion and events from your website, allowing you to prove the success (or failure) of your advertising while building valuable data inside of Facebook that can be used for future targeting.